In recent years, sports betting has changed completely. Technology and fantasy leagues have driven this revolution. Mobile applications, constant connection and the influence of social networks have opened the door to young people. What was once only for adults, is now part of the daily life of young people. This phenomenon brings serious problems.

The rise of fantasy sports applications and leagues

Anyone with a mobile phone can bet from anywhere and at any time. These platforms are sold as fun and exciting, attracting a young audience. Fantasy sports leagues, especially, have captured the attention of millions of young people. What began as a game of managing fictional teams has evolved, including bets that depend on the performance of real players.

Marketing, aimed at young people, reinforces this trend. A culture has been created where sports betting seems normal. Sometimes, it is even promoted as a more “elegant” way to enjoy sport. But this normalization is worrying. Many young people do not fully understand the risks involved in gambling.

Influencers and social media

Influencers are social media personalities who have a close connection with their followers and enjoy great credibility. Thus, betting brands rely on them to promote their products in a casual and fun way, downplaying the real risks.

The real power of influencers is in creating a sense of belonging. Through their eyes, sports betting seems like a common activity, without consequences. This attracts teenagers and young adults, who enter the world of betting without thinking about the financial or emotional risks.

The hidden risks: addiction and financial problems

Early and constant access to sports betting can lead young people to develop addictions. On a psychological level, the reward mechanism, where the expectation of winning creates a euphoria, can trigger compulsive habits. Teenagers, with a brain still in development, are especially vulnerable, as they lack the tools to control their impulses.

Gambling can also cause serious financial problems. Although the initial stakes are small, the need to “win back” what they lost or win more can push young people to risk larger sums. Without experience in managing their money, this can lead to debt and tensions that affect both the young person and their family.

Obligations

Although some countries have implemented regulations to protect young people from gambling, these measures are often insufficient or poorly applied. Sports betting companies have found ways to evade the rules, promoting their products on social media and platforms frequented by young people. Therefore, it is vital that governments strengthen their policies and require stricter mechanisms to verify age and limit access to minors.

In addition, social networks must assume their responsibility. Advertising aimed at young people needs greater control, and these platforms must actively collaborate to stop the promotion of bets among the most vulnerable audiences.

Fostering a culture of awareness

The rise of sports betting among young people is not a problem that can be ignored. Beyond regulations, it is key that families, schools and communities join forces to educate about the dangers of this practice. Fostering a culture of awareness and responsibility is the first step to reducing the negative effects.

In short, although sports betting is increasingly attractive and accessible, the risks should not be underestimated. Addressing the issue from several fronts—regulation, education and platform responsibility—is essential to protect young people from its potentially harmful consequences.